Communications and Marketing: Creating Authentic and Meaningful Brands

Building Deep and Sustainable Customer Relationships

Customers make decisions about your brand based on what they see, hear, read and through direct experience with your company. However, brand reputation can be a proxy for direct experience and, depending on the strength and integrity of your brand, can and does directly impact your bottom line. Your brand is simply a shorthand for customers symbolizing what you stand for and what to expect from your company.

It is becoming increasingly important to consumers to align with brands that exemplify authenticity, service, integrity and sustainability. Infusing your company with these values and then clearly communicating at every touch point is going to be even more critical as we reinvent our economy going forward. The companies that survive and thrive are going to be the ones that touch people on a deeper level with their intention and commitment to improving the lives they touch on all levels.

I help my clients to consciously create, communicate and exemplify profitable brands with which customers want to support and identify. Some of my services include:

  • Developing brand platform & positioning that meet higher customer expectations for integrity, service and sustainability
  • Creating compelling messaging that touches a deeper cord with target markets, builds an affinity and moves them to action
  • Creating marketing communications vehicles including web sites, blogs, social networking, collateral, advertising, public relations, direct response, proposals, etc.
  • Internal training and communications to “culturalize” the brand from the inside out
  • Freelance writing and ghost writing articles

Creative, Insightful Resource for Special Projects

  • Project Management: Contributing strategic direction and tactical implementation for multi-faceted marketing initiatives—managing all aspects of ongoing projects
  • Brainstorming/Ideation Facilitation: Leading group sessions of employees, clients, prospects or a combination to develop fresh ideas for any aspect of the business including products and services, processes, business approach and naming
  • Client Satisfaction Audit: In-depth client interviews to gauge true satisfaction levels and glean specific and actionable feedback (Can also interview prospects to determine perceptions and find out what it would take to win the business)